AUTUS teaches the nuances of entrepreneurship, with a focus on social and emotional intelligence necessary for the mental preparedness of a business owner and founder. Our services are distinguished by the key doctrine paramount for success: The mission of getting a business launched and constantly developing and earning revenue, must become a purpose even greater than oneself. Sacrifices must be made, and the life of an entrepreneur will never be “normal. There is no such thing as “business ownership utopia” and doing something entrepreneurial does not necessarily make one an entrepreneur. Yet, time and time again, almost all entrepreneurs fall. Why? While all entrepreneurs are experts in their product industry, they are not experts in the business of business. The passion surrounding their product leads to tunnel vision and the subsequent leap frogging over emotional and social preparedness. Pitching to Investors before an entrepreneur is ready is a costly and many times grave mistake.