Michael Jones provides AUTUS Advisory Partners’ clients with unique and impressive credentials that span all aspects of strategic planning, product development, marketing, branding and channel management. Michael has had a varied and successful career as a senior executive with major consumer and industrial companies where he consistently met the financial and business objectives of each assignment.
In overseeing new product launches, in the United States and internationally, Michael developed and executed the strategies needed to both launch and sustain products over their life cycles. His extensive experience includes not only using traditional marketing and advertising as well as all forms of digital media to position brands, build customer loyalty, establish pricing consistent with a customer value proposition and manage strategies across all retail channels.
Five years ago Michael founded a consulting practice dedicated to meeting the needs of small and medium size businesses in B-2-B and B-2-C industries both domestically and overseas. These businesses often lack some the internal resources to undertake the strategic planning, business development, branding and marketing requirements that Michael, with his extensive background in these areas, is able to provide.
“Being able to bring a product or service to market requires an understanding not only of its attributes relative to the competition but also how to position it using the right media.”